Multi store Magento 2 migration and development
Climb Europe approached Essential Logic to migrate their existing Magento 1 e-commerce store to Magento 2.
As Magento 1 has now become end of life, Climb Europe needed to consider a new platform for their successful e-commerce store. A key requirement was to be able to reproduce rich information pages within Magento.
The decision made was to migrate to Magento 2 and use Magezon’s Page Builder extension to replicate information pages originally written in HTML. A new theme was developed for both stores, Climb Europe and Guidepost UK and bespoke customisation added.
Page Builder functionality
Climb Europe has strong SEO presence on Google helped by providing information rich pages about climbing destinations throughout the world.
It was important that these pages could be reproduced within Magento 2 so that Climb Europe’s strong SEO position could be maintained.
Climb Europe has multiple stores – all sharing the same Magento platform
Essential Logic developed a Magento theme to reflect the branding for each store. Essential Logic also provided a tailored shipping solution, an upgraded search functionality, designed responsive email templates, Royal Mail Click and Drop integration and bespoke customisations.
GT Metrix reports that Climb Europe achieves a blistering 99% performance in its tests. Fast loading pages enhances the whole shopping experience for customers and enhances SEO.