About Us

We go the extra mile for our clients


Essentially, we provide the logic to make online experiences work beautifully.

And what’s more, we love what we do.

Having been around now for over two decades, we work with businesses of all shapes and sizes who need to provide their customers with amazing online services that are fast, easy to use and personalised to their needs.

Put simply, lucrative websites and apps that delight customers at the front-end, only happen when they’re configured correctly at the back-end. And that’s what hundreds of businesses trust us to do.

We work nationally and globally with clients across many sectors – from manufacturers and online retailers, to PR organisations and tool hire companies. And whilst their requirements differ, the one thing they do have in common is the need for long-term, innovative and scalable online solutions from us – and that’s what they get.


We’ve been creating technical wizardry for businesses since 2000, acquiring a credible reputation along the way for delivering the best solutions for our clients.

Two decades ago, Content Management Systems (CMS) – in other words, applications that allow you to control your own content – were few and far between, and the technology in those days was limited. To that end, we created our very own CMS from scratch called MetaScale, polishing and refining it, until it now serves websites across multiple countries and multiple languages.

Our expertise lies in everything web related from designing intuitive user experiences through WordPress and building innovative web applications – to developing Magento ecommerce stores, and offering cloud services, security and support.

And what’s more, with technology moving at a rate of knots, we make it our business to be fully trained in the latest innovations on the market.


What sets us apart is the way we work with our clients, who we enjoy long-lasting business relationships with.

We understand that without a doubt, many businesses can’t be successful without the right online presence. So, to create that for them, we take the time to get under the skin of every business we work with. It’s not uncommon to find us onsite with marketing departments – working alongside our clients every step of the way.

Our style is consultative – and mindful that we’re essentially technical geeks – we make sure to speak your language, not ours. 


Based in the heart of the country, in Birmingham we are part of one of the biggest community of creative and digital businesses outside London and have access to a wealth of expertise and inspiration that can only benefit our clients.

We’re used to handling large volumes of work and meeting tight deadlines – it’s what we’re used to.

And over the years we’ve been trading, we’ve built up an enviable list of credible specialist contacts we can call upon to help deliver projects.

Climb Europe first began working with Essential Logic in July 2012.

We chose to use Magento to further our opportunities & grow our on line business selling Rock Climbing Guidebooks & products. The company hosting our website were unable to deliver what we wanted so we started to look for another host & provider.

Essential Logic were the first company we spoke to who didn’t try to “Blind us with Science”. Jon Grey Davies understood from the very first conversation what we wanted & he was able to offer what we needed. Jon was brilliant in dealing with the other company & provided a very smooth transition. Since then we have dealt with Essential Logic on a regular basis, having given them a number of projects that have been professionally delivered within the agreed time scale & budget.

Essential Logic are a very professional operation who genuinely are interested in their customers & really do offer the best service. They are very easy to work with as they actually do use “Logic”. Communication is really easy, as they are really nice people to work with.

We have recommended Essential Logic to our suppliers & I would also personally recommend them to friends who also have on line businesses.

If you are looking for a new provider or web hosting company, don’t waste valuable time searching for IT companies – just give Essential Logic a call & let them provide their “Essential Service” to your company.

Sue Hodson

Director, Climb Europe

Ready to start your project?

What do you sell

Grosvenor House, 11 St Paul’s Square
Birmingham, B3 1RB

+44(0) 121 224 7870