Birmingham based web development agency.

Over 20 years of building powerful digital products for a wide range of clients
Talk to us today

Our Solutions

We help you sell online

We work with the major online shopping platforms, Magento, Shopify and WooCommerce. Our years of experience as e-Commerce website designers and developers helps us deliver lots of lucrative online stores for our clients.


Update your website - when you want

We build business websites that inspire your visitors that you can maintain yourself, using a Content Management System (CMS). Whether it’s our very own bespoke MetaScale CMS or the very popular WordPress platform we’re here to help you expand by driving more sales and visitors to you business.

Custom app development

Do you have outdated manual processes that you want to simplify? Have an idea that would help drive sales to your business? That would help enrich your customers experience? From e-ticketing systems, investment portals, online training through to an automated safety registration system – for over two decades now, we’ve designed and developed innovative web based applications that solve real problems for businesses.

We facilitate smart working

We enjoy changing the way businesses use technology. With cloud services, businesses are able to work, collaborate and operate anytime, using any device, in any location. And what’s more, it’s safe and scalable to do so.

Our Journey

In the year 2000, the dotcom bubble burst, but a new venture was born in the form of Essential Logic. Essentially, we provide the logic to make online experiences work beautifully for our clients. Hence our name.

And that’s been our motto throughout – because we know that to create powerful, device friendly, visitor attracting, sales generating websites – you’ve got to apply some seriously experienced logic. Naturally, that’s where we come in.

Based in the heart of the country in Birmingham’s Jewellery quarter – among the biggest community of creative and digital organisations outside London – our small group of widely experienced web developers set out to help businesses exploit the internet to the max.

Now, having been around for over two decades, we’ve worked with hundreds of companies of all shapes and sizes, from manufacturers and online retailers, to PR organisations and tool hire companies – providing their customers with brilliant online services that are fast, easy to use and personalised to their needs.

We build amazing websites using Content Management Systems using our very own bespoke MetaScale system developed from the ground up as well as the well know WordPress platform. We develop highly successful online stores through the Magento platform. We design innovative web apps that solve real problems for businesses. And we’re happy to say, our client list is growing.

We know that lucrative websites and apps that delight customers at the front-end, only happen when they’re designed correctly at the back-end. And that’s where we help.

We’re proud of our technical wizardry and know from experience how it can transform the performance of any business. So, let us provide the logic to make your online experiences work beautifully.

Our Clients

Enterprise CMS
Speedking Tools
Bespoke web development
Magento 2 development
Iceland Foods
Website development
Magento support
K$ Creative design agency

Client Feedback

“A much clearer and easy to use site compared to the old site”

Customer feedback from clients of In-Situ Europe after we launched their new Magento website

Ready to start your project?

What do you sell

Grosvenor House, 11 St Paul’s Square
Birmingham, B3 1RB

+44(0) 121 224 7870

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