The things we work hard at to be good at


What do Harvey Nichols, Olympus, Samsung and Nike have in common? All their websites are built on the Magento platform. In fact, over a quarter of all e-commerce sites in the world run on Magento.

Magento’s modular technology allows you to develop bespoke front-end customer experiences by modifying or plugging in layouts and templates of your choice. Magento is feature rich straight out of the box, supports multiple stores in multiple languages and functionality can be extended and enhanced by using extensions available in the Magento marketplace. Be it payment gateways, A/B testing, landing pages, blog or complex shipping requirements; find the extension of your choice and plug it into your Magento site with ease.

We are experienced Magento designers and developers and have enabled clients to link their Magento stores to their back end ERP systems, writing our own Magento extensions where required.

Our experience of developing Magento e-commerce solutions will provide you with a robust, secure shopping platform with a rich set of features ensuring a smooth shopping experience and high client conversion.


Since we started Essential Logic in 2000 the Internet has evolved dramatically and has reached a point where it has now become the ideal medium to migrate applications that would have once been considered best served by a desktop PC or internal network.

We have been in the business of delivering smart, effective, web applications for over seventeen years to a diverse range of businesses within the UK and Europe. We’ve helped our clients solve real world challenges by enabling them to streamline and automate their business processes and ideas. These include:

  • A media centre for PR firm Kallaway that allows them to showcase their clients’ work and events and share them with media outlets.
  • An e-ticket system for Capital VIP that replaces the costly distribution of physical tickets with a self service digital option.
  • Automating a manual tyre safety registration system that conforms to specific government regulations in Germany for Toyo Tires Europe Gmbh.
  • An event management system for Lion Capital.
  • Investor portals for a number of clients that allow them to securely distribute information to their investor groups.
  • A case tracking system for an expert witness organisation that allows them to track the status of each case and automatically emails associates when updates happen.



Backed by an Arts Council grant our very first web project back in 2000 was for the organisers of the London International Jazz Festival, Serious Music Producers. For that we submitted design concepts for approval and also developed a CMS so that Serious could update the event and artist details for the Festival.

In 2008 Essential Logic were selected to provide a CMS for Toyo Tires Europe GMbH and implement a design from their US site. As this CMS would need to support multiple languages and character sets and serve data from a central database, a major rework of the CMS was required and MetaScale CMS was born.

From there MetaScale CMS has evolved to be a framework for delivering the most complex of web requirements. For sites that require classic content management and have less esoteric requirements we develop and deliver WordPress websites allowing us to develop cost effective bespoke websites rapidly.


There’s no doubt that the growth of the Internet has opened opportunities for organisations to harness its power and accessibility. No longer do you need expensive internal IT systems that you need to upgrade and maintain, now you can streamline and devolve processes to the cloud allowing you to collaborate more easily and be more productive.

One of the cloud services we offer is Office 365.  Office 365 fits the way you work today, providing all the familiar Microsoft Office applications you know, along with a set of secure cloud connected tools that help you communicate, collaborate and get more done.Use Microsoft Office on virtually any device, Store, sync, and share files via the Cloud – all using applications you know and functions you understand – no need to re-learn anything.

Of course, cloud computing is very different than physical or virtual servers, which translates into a different cybersecurity model as well, leading to a variety of security challenges. We can help mitigate these threats and ensure that your data remains safe. We can provide the strongest SSL encryption via our partner Globalsign, anti-virus solutions and advise and configure firewall and secure VPN solutions.

Our Clients

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Studios 419-420, The Greenhouse
The Custard Factory, Birmingham, B9 4DP

+44(0) 121 224 7870