Search Engine Marketing

Search Engine Marketing traditionally encompasses two major disciplines:

• Search Engine Optimisation ('natural' or organic' listings )
  These are the listings that appear as a result of Search Engine Optimisation (SEO), This process can take time, and is rarely simple, but doesn't cost you anything when a user finds you and clicks to your site. You must ensure you are ranking well within the natural search engines.
  

The search engine optimization (SEO) process is used to acheive sustained high visibility for a web site in the search engine result pages. The process is a combination of detailed research and analysis, getting the right content on the web site and advising on link building strategies. Essential Logic has achieved first page and prominent position rankings for our clients across Google, Yahoo, and MSN.

• Pay per Click ( sponsored links or paid listings ) 
  This can be used in conjunction with natural SEO and can be used to raise brand awareness ,promote a specific product, service or event. With Pay Per Click (PPC) you set up an account with the search engines  you want to pay to attract customers to your site, select the keywords that you want and decide how much you want to pay when a user clicks through to your site.

Pay per click can and will have a positive impact to a business website that fully understands and utilises the medium well. if properly managed, PPC can be a very effective advertising medium as by definition it attracts customers to you who have already qualified themselves by their initial search term.