About Us

We go the extra mile for our clients


Although our clients are based throughout the UK and Europe we chose the heart of Birmingham’s creative quarter as our home. With access to digital marketing companies, film makers, photographers, translators and fellow creatives it’s a great place to do business.

We’re a small team of web and Magento developers so having access to a rich ecosystem of companies that can add synergy to what we offer can only be good for our clients.


Well, as far as I know, none of us are fans of Essential Logic the English post-punk band formed in 1978 by saxophonist Lora Logic after leaving X-Ray Spex. No, the name was suggested by co-founder, Paul Foster, and since none of us could think of anything else we adopted it!

We like to think we approach each project with enthusiasm and professionalism and it’s essential to use logic (see what we did there) to deliver what we do, which includes some very complex web requirements.


We started by building websites for clients integrated with a Content Management System (CMS) that we developed from scratch. Back then Content Management Systems were pretty rare and the technology that was available at the time meant it was pretty basic. Over the years we’ve refined and polished that CMS. It now runs all of Toyo Tires Europe’s websites in different languages, sharing centrally managed data.

We’ve also picked up lots of other skills over those years and have helped transform clients’ ideas in to reality, building some challenging web based applications, Magento e-commerce stores and websites. We know that you want to be looked after. That’s why we offer all of the other things you’ll need like hosting, social media integration, cloud services, security and support.


We formed way back in 2000 (in the midst of a global recession) with the sole intent to deliver cost effective web solutions in an emerging market. We’ve been doing this successfully – developing and delivering web solutions to clients – for over 17 years.

We design solutions to your problems. We know you could choose to work with other agencies, but if you choose to work with us you’ll find that we will work hard to earn your trust. Your web development project is very important to us and we want it to go as smoothly as possible. We will work together with you to ensure that your project stays on target, on budget and on time.

We also make great coffee!

Climb Europe first began working with Essential Logic in July 2012.

We chose to use Magento to further our opportunities & grow our on line business selling Rock Climbing Guidebooks & products. The company hosting our website were unable to deliver what we wanted so we started to look for another host & provider.

Essential Logic were the first company we spoke to who didn’t try to “Blind us with Science”. Jon Grey Davies understood from the very first conversation what we wanted & he was able to offer what we needed. Jon was brilliant in dealing with the other company & provided a very smooth transition. Since then we have dealt with Essential Logic on a regular basis, having given them a number of projects that have been professionally delivered within the agreed time scale & budget.

Essential Logic are a very professional operation who genuinely are interested in their customers & really do offer the best service. They are very easy to work with as they actually do use “Logic”. Communication is really easy, as they are really nice people to work with.

We have recommended Essential Logic to our suppliers & I would also personally recommend them to friends who also have on line businesses.

If you are looking for a new provider or web hosting company, don’t waste valuable time searching for IT companies – just give Essential Logic a call & let them provide their “Essential Service” to your company.

Sue Hodson

Director, Climb Europe

Ready to start your project?

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Studios 419-420, The Greenhouse
The Custard Factory, Birmingham, B9 4DP

+44(0) 121 224 7870